From
Meow Wolf
Cofounder
Corvas
Brinkerhoff
“In the early years of Meow Wolf, along with finding incredible inspiration creating collaborative art installations, I was quietly developing a deep obsession with public bathing and contrast therapy.
I wondered if we could make immersive experiences that not only wow and entertain us, but that have potential to be truly therapeutic.
Submersive is the next chapter—an exploration of what’s possible when art, science, and human connection come together to transform lives.”
Isolation and disconnection have become defining features of the digital age
We need third-spaces to solve this, not just more technology. Wellness centers tend to be minimal, clinical, and disconnected. Immersive experiences tend to be focused on novelty, entertainment, and escapism.
We believe in creating spaces that harness the power of art, science, and technology to bring us into deeper connection with ourselves and the environments, communities and relationships we inhabit.
We’re on a mission to create full-sensory experiences that shift your mind and body.
Starting in Austin TX, we plan to create a worldwide network of Submersive locations, defining the industry of Immersive Wellness and causing a profound shift in health, balance, and perspective.
Executive Team
Artist and entrepreneur dedicated to unlocking the transformative power of human creativity, and co-founder of Meow Wolf.
Serial startup operator with exits and raises across med-tech and AI, now bringing full-stack business muscle to the future of wellness.
Multidisciplinary producer and artist with 20+ years building immersive worlds, including Meow Wolf's Omega Mart and Convergence Station.
Scientific Advisors
Founder and Executive Director of Neuroscape, a translational neuroscience center at the University of California, San Francisco that develops cutting-edge technologies to assess and optimize brain function.
Co-author, The Experience Economy & The Transformation Economy. By coining the term back in 1999, he laid the intellectual blueprint for a generation of immersive experience companies.
Author of Your Brain On Art & Executive Director of IAM Lab, a research-to-practice initiative at the Johns Hopkins University School of Medicine that studies how sensory-rich environments and art-making can improve health & well-being.
Experiential Advisors
The thermal expert: a former partner of The Bathhouse NYC and leading consultant who has designed and built custom thermal environments around the world.
Airbnb's first Head of Global Hospitality, founder of Joie de Vivre Hospitality - a lifelong architect of spaces that nourish the human spirit.
The things that drive us
Community Connection
Fostering a sense of belonging and connection among guests, encouraging communal experiences that enhance social bonds and personal growth.
Sustainability & Responsibility
Committing to environmentally responsible practices and promoting social impact initiatives, ensuring that the business contributes positively to the community and the planet.
Learning & Adaptation
Emphasizing a growth mindset by continuously seeking knowledge, feedback, and improvement to enhance the guest experience and adapt to evolving wellness trends.
Wellness-Centricity
Prioritizing the mental and physical well-being of individuals through innovative and accessible immersive experiences that promote healing and transformation.
Creativity & Innovation
Embracing a culture of creativity and artistic expression, integrating cutting-edge technology and neuroscience with traditional wellness practices to redefine the immersive wellness experience.
Frequently Asked
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We are creating spaces designed to heal and transform, which naturally lends itself to a more refined and selective experience design. Meow Wolf creates mind-blowing maximalist immersive art installations that are extremely high-novelty high-stimulation experiences. Though Submersive's offering will feature immersive art and will also be very novel, our aim is to create therapeutic immersive experiences and our choice of style, texture, look and feel will reflect that.
We will integrate science in two fundamental ways. First, we will use principles from neuroaesthetics and other bodies of research to empower our science informed design, integrating known scientific principles into the experience design. Secondly–and maybe the most innovative aspect of our approach–our immersive environments will not only be unique experiences, but will actually be experiments in themselves.
We will periodically test the impact of our environments on volunteers, using state of the art wearables including mobile EKG, heart rate, HRV sensors, and other methods. Those findings will give valuable biofeedback data that we will integrate into our environments and our design process. In this way you can think of Submersive as one giant R&D lab for studying the potential therapeutic impact of immersive experiences.
Submersive will showcase world class immersive installations alongside a showcase of beautifully curated flatworks and sculptures from local and international artists. One of the things that makes Submersive most unique is the blending of immersive art and bathing elements, resulting in artwork you can literally submerge yourself into.
We plan to open our first brick and mortar location in Austin, Texas in 2027. We love that Austin is a hub for forward thinking individuals with a powerful focus on health and wellness. We think it’s a perfect place to launch our innovative new concept.
Answer from the Founder, Corvas Brinkerhoff:
"I want to create spaces that heal, enliven, inspire, and transform others. From rivers and lakes to beaches and swimming pools, I've had a lifelong obsession with being in water. Back in the early years of Meow Wolf, I was regularly going to Ten Thousand Waves, a local bathhouse in Santa Fe, and finding a deep love for contrast therapy. I naturally began to dream of bringing these worlds together, wondering 'could immersive art be therapeutic?'"